Columbus Crew hosting World Cup watch parties at Lower.com Field – Columbus Business First – The Business Journals

Columbus Crew hosting World Cup watch parties at Lower.com Field – Columbus Business First – The Business Journals

The Columbus Crew is hoping to capitalize on interest in soccer’s World Cup with a series of watch parties and other activities at Lower.com Field.
The tournament, held once every four years, begins this weekend with host Qatar playing Ecuador on Sunday. That will be the first of 54 matches the Crew will show both in its Pub Restaurant and on a big screen in Lower.com Field’s outdoor plaza.
Building on that schedule, the Crew is putting emphasis on three “massive” events during the World Cup run:
There will be family-friendly activities at each of the events. More information on what to expect can be found here.
Spokesman Tim Miller said the Crew, like most American soccer fans, are hoping for a deep run by the U.S. national team.
“We expect over the course of the tournament, especially if the U.S. makes it out of the group stage and into knockout rounds, that the U.S. watch parties will get bigger and bigger,” he said.
That would be especially true if the U.S. makes an improbable run to the final on Dec. 18, but Miller said either way they expect a good crowd for the championship match in the final week of the holiday season.
“Regardless of what teams that are in it, I think there will be sort of renewed excitement as people get excited for Christmas,” he said.
The Crew gift shop will be open, he noted, and will have plenty of U.S. national team merchandise, including co-branded scarves.
Miller also encouraged downtown employers and managers to consider a watch party for a team-building activity, or simply anyone who is officially working that day to use the stadium as their remote outpost.
“Specially, what we want to keep an eye on throughout the tournament is companies downtown and the Arena District are still trying to get people back to work and (increase) engagement during these months,” he said.
“We’ve got power strips, we’ve got different things set up in the Pub for people who want to ‘work from home.’”
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