Mattel, Terracycle hosting free toy recycling at Walmart Pembroke ahead of the holidays – Pembroke Observer

Mattel, Terracycle hosting free toy recycling at Walmart Pembroke ahead of the holidays – Pembroke Observer

For a limited time, eligible toys that have reached the end of their useful life, as well as packaging, can be brought in to participating Walmart locations for recycling in collaboration with Mattel and TerraCycle.

Through Dec. 4, residents are invited to bring any such toys and their packaging to the Walmart store in Laurentian Valley located at 1108 Pembroke St. East.

Accepted toys include board games; paper, cardboard, metal, rigid plastic and wood toys; action figures; dolls; and plush toys and any packaging. Batteries, and toys with electronic components or are battery-operated. Large items that cannot fit into the collection boxes will not be accepted by this program.

Toys or packaging can be dropped into collection boxes located at all participating Walmart Canada stores, near the customer service desk. Eligible toys and packaging collected in connection with this program will be recovered through TerraCycle, for the purpose of recycling and keeping these materials out of landfill.

“At this time of the year, toys are top of mind for Canadians,” said Marc Ruffolo, senior director, toys, Walmart Canada. “We’re proud to be offering Canadians the opportunity to recycle well-loved, non-donatable toys in collaboration with Mattel, providing our customers with a more sustainable solution. Providing an opportunity for our customers to recycle hard-to-recycle goods, like toys, is just one way we’re making an impact on our journey to becoming a regenerative company.”

Pamela Gill-Alabaster, senior vice president, global head of sustainability and social impact at Mattel, said in addition to the take back program Mattel PlayBack, Mattel was proud to collaborate with Walmart and TerraCycle to provide parents with yet another way to responsibly dispose of their Mattel products that have reached the end of their useful life with the aim of keeping these valuable materials in play and out of landfill.

“As we work to achieve our goal of 100 per cent recycled, recyclable, or bio-based plastic materials in our products and packaging by 2030, collaborations like these help us to contribute to the circular economy,” Gill-Alabaster said.

Tom Szaky, CEO and founder of TerraCycle is proud to be a partner in the program, diverting well-loved toys away from landfills.

“It’s through beneficial collaborations, like the one we enjoy with Walmart Canada, and ground-breaking initiatives, like the Toys Free Recycling Program, that drive the importance of recycling, elicit change in the consumer and lead to the preservation of our environment for future generations to come,” Szaky said.

To learn more about this program and accepted waste, visit

TerraCycle works with major manufacturers and retailers to recycle “difficult-to-recycle” products and packaging that would normally be thrown away. To learn more about TerraCycle and its innovative recycling solutions, visit

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